Adver-Online acts as knowledge partner for the Elisabeth-TweeSteden Ziekenhuis
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The ETZ (Elisabeth-TweeSteden Ziekenhuis) is a leading clinical teaching hospital and trauma centre. With three sites in Tilburg and Waalwijk, the ETZ serves all those living in the Midden-Brabant region, but also far beyond. 6,500 staff work at the hospital.
We spoke to Manon Hagenaars, Labour Market Advisor for ETZ
What exactly does your role with ETZ entail?
When the St. Elisabeth Ziekenhuis and the Twee Steden Ziekenhuis officially merged, our HRM department was split into three branches. One of those is the Expertise Centre, of which I am a part. Together with my colleague Emine Kaya, I focus on job market communication and advertising campaigns. The executives decide the ultimate selection process.
Whenever a new vacancy arises, how do you set about filling it? Stel er komt een nieuwe vacature vrij, hoe gaan jullie te werk?
We look at each vacancy on a case-by-case basis to determine how best to go about recruiting for it. For roles that are difficult to fill, we’re glad to ask for help from Adver-Online. Their own data and knowledge combined with knowledge of our expertise centre results in successful recruitment campaigns. These campaigns have reduced our need to involve recruitment and selection agencies to fill vacancies to practically zero. This not only saves money, but also enables us to do a lot ourselves.
How have your recruitment campaigns changed over the years?
We used to use a lot of print media. Because pretty much all of our campaigns are now online, we’re saving a lot of money. Branding has also become very important to us. For example, we organise an annual career tour for secondary school pupils. The pupils get a glimpse into a day at the hospital and come into contact with numerous jobs and traineeships. This shows how we are having to think more and more creatively if we are to appeal to certain target groups.
“For us, the benefit of our partnership lies in the data, and knowledge in the field of digital solutions.”
You have a landing page – how do you use that?
Following the merger, we had two websites that needed to be combined. At that time, we had a significant need for nurses, so couldn’t afford to wait for a new website. Plus, Adver-Online advised us that a landing page could achieve better findability. All of this combined was reason for us to launch a landing page. We list a number of vacancies on there, which can be applied for directly. Adver-Online uses SEO and SEA to bring the page to the attention of our target group.
What have you found to be the benefits of the partnership?
For us, the benefit of our partnership lies in the data, and knowledge in the field of digital solutions. We also have a heap of knowledge within the expertise centre, but I realise that online recruitment isn’t our core business. Adver-Online not only keeps us abreast of developments and innovations, but also takes the execution off our hands.