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Find talent with the perfect Google Display banner
Adver-Online, in colloboration with Recruitz.io takes its next step in Display Recruitment by offering fully automated Google Display banners. As the first online recruitment marketing specialist we use Google Display automated to find and attract talent, making recruitment campaigns even more efficient and goal oriented.
The right message at the right moment
In a market where 80% of all talent is interested in a new job, but not actively searching for one it is important to take advantage of the many new ways to reach talent in addition to traditional job advertising channels. With programmatic advertising and the addition of Google Display, organisations can reach 90% of all internet users with their job vacancies.
Recruitz.io & Google create Google Display technologie together
Our partner Recruitz.io is officially Google partner and launched in collaboration with Google the creation of automated display banners for online recruitment marketing. ”Google Partners have completed in-depth training courses covering creating, managing, measuring and optimizing Google Display campaigns. On completion of the training they took certification exams to receive the official Google Partner badge”, says Todd Rowe, Managing Director, Google Marketing Solutions.
Always the best dynamic banners
The Google Display technology designs dynamic recruitment advertisements, based on the best performing banners from the past, which are directly ready to use. Using Artificial Intelligence (AI), the best performing colours, visuals and texts are recognized for every job title. The banners can be edited manually, but are automatically created using the corporate identity of a company and using the best performing job title. The banners are also continuously A/B tested and the resulting analysis is used to automatically optimize them.
Automated Advertising on Google Display is a service that Adver-Online offers to support various recruitment campaigns. With the introduction of this feature, we can easily and cost-efficiently create perfect job banners, which will be shown to the right audience through hypertargeting. Wondering what display recruitment can do for your vacancies? Read all about the possibilities, benefits and what we can do for you here.