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Visit the ICT Valley HR Event!

Looking for a more effective way to find good people? Visit the HR Event for ICT on Tuesday 26 September. Inspirational speakers and experts from the world of HRM will tell you all there is to know about finding and recruiting new staff through digital means. Do you have an HRM role, are you an executive and / or are you involved in recruiting and coaching staff? Then don’t miss this event!

General information

What: HR Event for ICT
When: Tuesday September 26th 2017
Time: 15:00 – 18:00
Where: VONK 360, Traverse 3 Veenendaal, the Netherlands
For whom: HRM people, Management and staffmembers who deal with selection and coaching employees


15.00 o’clock          Welcome
15.15 o’clock          Opening by day chairman
15.20 o’clock          Employer Branding: make your company a brand

Candidates don’t just choose a job. They choose a company. How do you present yourself as an attractive company that candidates will choose and want to be a part of?

Ton Rodenburg will be offering you advice: a strategist at ARA M/V in Rotterdam, Ton specialises in this topic, that really is an issue across the globe. To him, this is one of the most fascinating topics within business brand development. ARA is an agency that helps companies develop a strong brand. ARA M/V advises clients on job market communication and internal communication. Clients include Philips, CBS, Mammoet and ZwitserLeven.

15.45 o’clock          Want to post job ads? Go fully digital on!

Which online media channels should you use to reach the right target group? Are you sure that’s where your ideal candidate can be found? And how does that channel perform? These are all really important questions for a successful recruitment campaign.

Hans van Rijnswoud, CEO at HR media agency, Adver-Online, explains how he combined 15 years of knowledge and experience with performance data from 100,000+ recruitment campaigns and social media to answer these questions. The result? An e-recruitment platform that offers access to over 300 digital advertising possibilities for recruitment, without you needing an account.

Gotomyjob is a brand of Adver-Online, the HR media agency founded in 2002. With, Adver-Online has also made its service offering available digitally.

16.15 o’clock          Workshop round 1

HR Appstore – HR is more than just recruitment

More and more apps and solutions are appearing within the field of HR tech. Each has its strengths at some stage in the process. But imagine if these solutions worked in unison, supporting HR professionals at any point in the HR process? This is the idea that inspired the HR Appstore. Jan-Peter van der Wal, Job Market Consultant at Adver-Online, will guide you through the HR Appstore and demonstrate how the app can support you in your daily activities.

Adver-Online has been devising and delivering recruitment marketing campaigns since 2002. In order to better manage applications, in 2009, Adver-Online launched its software branch, HROffice. The first product developed was recruitment system, HROffice Recruitment. Since 2015, software for Workforce Management, Working time registration and Contracting has also been added, with the HR Appstore being the latest innovation.

 Job Marketing: an art itself

Where do I publicise an ad? Who do I approach? How do I find the person I’m looking for? Job Marketing in the classical recruitment and selection sense has taken on a whole new guise. People no longer come to a vacancy; you now need to actively go in search of the right people. What means do you use? What type of campaign do you need to find the right candidates?

Lars Wetemans, CEO at in Amsterdam will help answer these questions for you. offers an advertising platform for companies to run campaigns on. Lars studied business economics at the Hogeschool Arnhem Nijmegen and has won numerous awards.

16.50 o’clock          Workshop round 2

People analytics – what do you really know about your employees?

Do you have an objective overview of their talents, capabilities and potential? ‘People analytics’ allows you to collect information on your employees that will give you clear insights into your business development opportunities.

This means that employees’ talents are better deployed where both the company and the employees are concerned. As an employer, once you know what other talents an employee has and what experience they seek, you can cater to them accordingly. This is how people analytics can benefit both employee and employer; everyone likes to talk about their talents. This workshop is delivered by Olivier Bertels, organisational psychologist and owner of Smartops in Naarden.

What can companies do to encourage staff to innovate?

This is one of the questions raised under the so-called LLLight’in’Europe project, launched by the European Commission as part of the 7th Framework Programme for Research and Technological Development (FP7): an initiative to support important projects in Europe. The Commission acknowledges that businesses and institutions need solutions to big challenges in an ever-changing economy. Thomas Luin, senior lecturer at Wageningen University, will deliver a workshop on the effects of enterprise leadership on the innovative behaviour of employees.

17.20 o’clock          Networking drink

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