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Mobile recruitment and programmatic advertising to recruit talent!
Mobile advertising is growing by the day. But still a relatively new phenomenon within the field of recruitment, this form of advertising is gaining ground. For recruiters, this growth has meant there’s no more getting around mobile recruitment. There are two strands to mobile recruitment strategy: offering candidates the possibility of applying directly via their mobile phone, and advertising on mobile websites and apps, where your vacancy can then be found. This blog covers the latter in more depth.
Let’s take a step back: mobile advertising is a nice marketing term for displaying advertisements/banners on mobile devices. This technique is based on the fact that is owners of apps and websites – also referred to as publishers – sell advertising space for their bread and butter. Mobile advertising is known for its high ROI. Simply due to the high amount of attention it gets. An ad/banner is hard to miss on the small screen of a smartphone. W
When mobile advertising is used as a technique to fill job vacancies, it is referred to as mobile recruitment.
Programmatic mobile advertising as a marketing technique
Because the technology has been developed further to become ‘programmatic’, a vacancy ad can be placed on (hundreds of) thousands of applications and websites. But what is ‘programmatic’? Essentially, the term means automated: both the buying (via means of real-time-bidding) and the optimising of the ad/banner are automatic. By allowing the system to bid on advertising space, a vacancy can be displayed to the right target group at the right moment. Programmatic advertising is predicted to grow to become the biggest marketing technique in terms of expenditure. Currently, the discipline is already bigger than TV advertising.
Any application or website that allows advertising can be incorporated into a campaign, so that latent job seekers can also be reached!
Successfully using ‘location-based’ for mobile recruitment
Mobile Recruitment is also extremely interesting due to the possibility of ‘location-based’. This uses a person’s location to show him or her vacancies that are relevant to that location. This virtual boundary is also referred to as a geo-fence. A mobile device located within this ‘geo-fence’ can automatically receive an ad/banner via sms or email. A geo-fence can span from as little as 50 metres to cover much wider areas.
The relatively small advertising space and the many targeting opportunities afforded by mobile advertising require a specific approach. Are you ready to embrace the vigorous growth of mobile recruitment? Save on your media budget with programmatic (mobile) advertising and reach the ideal candidate.
Adver-Online offers Mobile Recruitment as part of its service portfolio. Find out more here.