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New! Rich media advertisements for recruitment campaigns
These days, rich media advertisements are possible through the Google Display Network. This digital solution brings your employer brand to life through the use of various dynamic elements such video, product showcasing and social media, leading to more interaction and higher conversion. Adver-Online is the first online recruitment marketing specialist to offer the possibility to include rich media advertisements in your recruitment campaign!
What is rich media advertising? Rich media is a form of mobile recruitment that involves versatile, advanced and striking advertisements. As well as the standard format (300 x 250), you can also use impactful banner formats, which we can create for you. That way, we can be certain that all ads work as they should and meet the technical specifications. Below are examples of Rich Media we have developed.
The Cube format (half page 300 x 250) is a carousel-style ad format. As the name suggests, the format can be altered by swiping left or right. This displays different sides of the shape. Generally speaking, the level of interaction can be described as high with this rich media.
The Image Gallery format is similar to the cube but without the rotation. Instead, various (product) images can be displayed by swiping horizontally or vertically.
The video format can really bring a product or brand to life. The video is shown before, during or after another online video the user is viewing. The video can also be displayed among textual content, such as news, for example.
The Wipeable format consists of a fullscreen banner that lightly conceals a second image. This second layer can be viewed following a swipe. This format invites an action.
The store locator maps out the route on a banner that a user needs to follow in order to get to a branch or site.
The puzzle format displays a product/object that is fragmented in an incomplete puzzle. The user can move the various puzzle pieces into the right position. This format incites interaction.
The 360-view format displays a product or object that can be viewed from all angles (360 degrees) with a swipe. It is also possible to cancel out the interaction and have the object rotate automatically.
Buy shaking the device, the user activates a video, animation or a direct link to the landing page.
This format offers the possibility to link to another social channel straight from the banner. The following actions – and more – are possible from the banner: a Facebook like, Facebook share, Instagram, Interest Pin, Twitter Feed, Twitter share and Whatsapp share.
Rich media is used in combination with other forms of online marketing and thus always as an element of an online recruitment campaign. Rich Media ads represent a nice way to generate additional interest among your target group or among visitors who have visited the website previously.