Target group marketing


Instant exposure to the right candidates with target group marketing.


More information


Reach the right people


Did you know that 10% of job seekers are actively looking for a job, and that no less than 75% are passively looking? An effective target group marketing strategy enables you to reach both groups of job seekers faster and easier.

More information

Know thy target group


Do you know all there is to know about your target group? Adver-Online can help you map out the characteristics of your target group. This knowledge can be used to produce more targeted job ads and therefore, to work more effectively.

More information

Save time and costs


Save time and money by designing your recruitment campaign efficiently. By advertising on those channels geared towards your target group, you'll spend less and attract only the most suitable candidates for your vacancy.

More information



How can target group analysis benefit you?



benefits target group analysis


What is target group marketing?


Adver-Online target group

A combination of many elements


Knowledge of the right target group and insight into their wants and needs are an essential part of any marketing strategy. Utilising this knowledge and insight will enable you to reach the right candidates and engage and excite them with your company. Knowing your target group alone is not enough; you also need to be able to communicate with them via the appropriate means, in the right manner and at the right time. Target group marketing allows you to map out these needs and suitable communication means.

More information



How does target group marketing work? Let us explain!


target group job vacancy

Know your target group


First of all, it is important to select the right target group and subsequently map that group out. Target group marketing tells you the best methods and most effective channels to use for reaching your target group. Is your company already implementing mobile recruitment or video recruitment for example?


More information
target group marketing SEO

SEO is the answer


Are you using the right channels to reach your target group? Adver-Online can help you find the right channels for your target group marketing strategy. Through impactful job ads that take into account Search Engine Optimisation (SEO), we make sure that your job ads are easy to find on search engines. Google recruitment makes it even easier for applicants to come across your company.


More information
Target group marketing recruitment

Enthuse the reader!


Alongside effectively promoting your job advertisements, it is also important that the copy itself is as engaging as possible. Catchy, dynamic copy written in line with the zeitgeist of the target group will encourage the right candidates to apply for a job with your company.

More information



The right person in the right role. Isn't that what everyone dreams of? Those who are happy in their jobs perform better, enjoy their work more and are more productive.ELISA DE BOER, TALENT ACQUISITION SPECIALIST, MS MODE

Target group marketing job employee

Technische Universiteit Eindhoven logo

Logo St. Antonius Ziekenhuis

Logo Van de Velde groep

Logo Purdey damesmode

Logo ETZ

Logo Hunkemöller


Are you reaching the right target group?


Adver-Online can help you find and reach the right candidates!

YES, I WANT TARGET GROUP MARKETING