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Whitepaper: how to write a good job ad

There are hundreds of thousands of job ads floating around online. How do you reach the ideal candidate with your job ad? How do you get noticed and how do you address people? Increase findability, response rates and the quality of applications with good job ad copy.

This whitepaper offers tips & tricks on:

  • composition, including content, form and style;
  • content, including conditions of employment and role requirements;
  • search engine optimisation (SEO);
  • application options.
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