Increase online visibility of vacancies with a job marketing campaign
Job marketing works for vacancies that really need to get noticed. Target the marketing of your vacancy with a job marketing campaign for guaranteed reach to potential candidates. An optimal media mix will draw the attention of both active and latent job seekers.
Coherence is king in job marketing campaigns. Success is only guaranteed when the different recruitment channels are well aligned and enhance one another, whether it’s a landing page, job boards or a campaign via Google or Social media. The channels, message, timing and target group: everything needs to be just right.
What is job marketing?
Whilst employer branding is pre-eminently a solution for the longer term, job marketing works to fill vacancies fast and effectively. The objective behind job marketing is to find a suitable candidate for a specific role, thereby significantly reducing your time-to-hire and hugely increasing the quality-of-hire. We want better quality candidates and lower costs!
Target group marketing reaches candidates at the right stage of the candidate journey
Posting job vacancies on job boards is no longer enough; in any one target group, just 10% of people are actively looking for a job, while 75% are latent job seekers. Your talent may well be content in their current role, but still open to something else. In order to reach that 75%, recruiters and marketers are working together more and more. Joint recruitment marketing campaigns are being used to take advantage of all the available developments and possibilities and to prioritise the candidate journey.
Active job seekers appear sooner in this journey than latent job seekers. By being structurally visible with a tone-of-voice that’s tailored to each step of the journey, you’ll recruit not only more, but better candidates.
Your vacancy text under the microscope
A strong job advertisement text is the foundation of successful recruitment. As well as convince people to apply, the copy also needs to be findable among the search engine results. Alongside publicising a vacancy through online media channels, Search Engine Optimisation (SEO) plays a key role. You can improve the findability of your job ad with just a few modifications to the wording. Have you used a job title that the target group will actually search for? Which words do you want your vacancy to be found under? Does your job ad have a recruiting intro? To help you answer these questions, we offer advice on SEO texts, as well as tips & tricks on some other crucial elements.
A job marketing campaign in practice
For roles that are difficult to fill, ETZ is glad to ask for help from Adver-Online. The knowledge of their own expertise centre combined with data and knowledge from Adver-Online results in successful recruitment campaigns. These campaigns have reduced ETZ’s need to involve recruitment and selection agencies to fill vacancies to practically zero. This not only saves money, but also enables them to do a lot themselves.
Job marketing campaign by Adver-Online
A compelling and SEO-friendly job ad for your strategic campaign.
Arrangement, set-up, management and development: We take it all off your hands.
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